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An open-hearted interrogation of our digital selves, braiding cultural criticism, memoir, and narrative musings into an exploration of identity, girlhood, media, tech, nature and “finding the depth and beauty in the fucked-up world we live in” (Phoebe Bridgers) from writer, artist, and conflicted influencer Aiden Arata.

If you told Aiden Arata in 1995 that the internet would one day crown her the “meme queen of depression” and mega corporations would fly her to conferences to speak about commodifying one’s emotions for views, she would have asked you what a meme was. Now, in her highly anticipated debut, she brings us raw reportage from that liminal space between online and offline worlds, illuminating how we got here and where to go next.

In this collection of kaleidoscopic essays, Aiden artfully explores what it means to exist on the internet, from fan fic forums to TikTok. She exposes influencer grifts from the perspective of a grifter, digs into the alluring aesthetic numbness of stay-at-home girlfriend content creators, and interrogates our online fetishization of doom to grapple with the real-world apocalypse. In her own words, “In some ways, the internet feels like a neutral energy in the way that money is a neutral energy, only as virtuous or wicked as the person using it. But then you have to follow that line of inquiry somewhere annoying like, Am I using it for good?”

YOU HAVE A NEW MEMORY is a deeply human inventory of the digital sphere, a searing analysis of the present and a prescient assessment of the future. Aiden is the wry, unexpected voice we need to navigate existing simultaneously as creators, consumers, and products in our increasingly braver and newer world.

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“Aiden Arata’s You Have a New Memory is a kaleidoscopic portrait of growing up gripped in the fist of the internet age. These essays are tender, curious, and shamelessly smart. Arata understands the painful ache of wanting to be seen–and the price we pay for getting the very thing that we want.”
Isle McElroy, author of People Collide
"In “You Have a New Memory” Aiden Arata reports directly from the source, as a living, breathing participant in the creator/consumer samsara, where the stakes have never been higher. Delivered in her signature undulating prose, she knits microscopic observations with the shock of humor, violence and unexpected pathos, resulting in a vivid, hyperreal effect; the kind often reported in psychedelic use where the world is rearranged and seen anew."
Nada Alic, author of New York Times Editors' Choice Pick Bad Thoughts

On Sale: Jul 22, 2025
Page Count: 240 pages
Publisher: Grand Central Publishing
ISBN-13: 9781538767597

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Aiden Arata

About the Author

Aiden Arata is a writer and artist whose writing has appeared in publications including BOMB, Mask, NYLON, The Rumpus, The Fanzine, Wonderland, Hobart, and others, as well as NDA: An Autofiction Anthology (Archways Editions 2022). Arata’s visual and video work was showcased in Kunsthalle Bremen’s bicentennial exhibition “Generation*. Jugend trotz(t) Krise” (Bremen, Germany, 2023) and has been featured on platforms including Vice, The Cut, Harper’s Bazaar, Mashable, NBC,Seventeen, and The Washington Post. YOU HAVE A NEW MEMORY is her first essay collection. She lives in Los Angeles and on the internet as @aidenarata.

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Aiden Arata

About the Author